Hey there,

Have you ever noticed that some business activities give you disproportionate returns while others barely move the needle? I’ve been noticing this pattern lately with my content strategy, and it’s reinforcing a powerful systems principle I want to share with you today.

Some of my recent Notion systems reels that surprisingly got tons of engagement and DMs: (1) Hidden AI Tools in Notion?, (2) How to Save Emails to Notion, and (3) How I save 5+ Hours every month on meeting notes​

When You Find What Works, Double Down

Over the past few months, I’ve been experimenting with different types of content on Instagram—behind-the-scenes peeks at client work, law school updates, and practical Notion tips.

The results weren’t even close.

Every time I share something Notion-related, my engagement jumps, my DMs fill up with questions, and people actually save the content for later reference. What started as a casual observation has become a clear pattern.

This mirrors what I see with clients all the time: we often spread ourselves thin trying to do everything when we should be doubling down on the high-ROI activities that actually deliver results.

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My Recent “Two-For” Content Experiment

Last week, I decided to run with this insight and created a reel answering one of the most common questions I get: “How do you get emails into Notion?” You can check out the video below.

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The response was immediate—comments, shares, and several new Club members who mentioned the reel specifically.

But here’s what I call a “two-for” win: when one action serves two valuable purposes simultaneously. In this case:

1. I created helpful content for my audience about a popular Notion question
2. I got to test Airtime Camera (formerly mmhmm), a video tool I’d been curious about

Instead of treating content creation and tool testing as separate tasks on my to-do list, combining them created efficiency while improving quality. The Notion tip served my audience, while using Airtime elevated the production value—all in one focused session.

By focusing on a high-value topic (Notion) while testing a new tool (Airtime), I created content that:

1. Served my audience with actionable advice
2. Improved my own systems and workflows
3. Generated measurable business results

This is exactly how systems thinking works when applied correctly—finding those leverage points where small inputs create outsized outputs.

Tech Corner: Two Simple Tools That Create Outsized Results

Since we’re talking about high-ROI tools, here are two I’ve been loving lately:

1. “Save to Notion” Chrome Extension

If you’re tired of copying and pasting important emails into Notion, you have to try this extension. It lets you:

• Save entire emails to Notion with one click
• Automatically organize them into databases
• Link emails directly to projects or tasks
• Create a searchable archive of important communications

The best part? No complex Zapier workflows or API knowledge required. Install, click, and you’re done.

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2. Airtime Camera for Elevated Video Content

I used Airtime camera (the newly rebranded "mmhmm") to create last week’s reel, and it immediately elevated the production quality. The tool lets you:

• Add branded name tags that appear with you on screen
• Create professional-looking backgrounds that don’t scream “virtual background”
• Seamlessly integrate with your existing video setup

I paired it with Ecamm Live for a polished, branded look that took less than 15 minutes to set up.

Want to try out Airtime Camera?

Finding Your Own High-ROI Activities

This content realization got me thinking: where else in my business am I not leaning hard enough into what’s working?

It’s a question worth asking yourself too:

• Which client type consistently gives you the best results with the least friction?
• What service offering generates the most referrals?
• Which marketing activity actually drives conversions, not just engagement?

Once you identify those high-leverage points, the path forward becomes clear: systematize them, optimize them, and focus your energy there instead of spreading yourself thin.

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Wishing you a week of systems that serve you (and subscribers who click on your links 😜),

Dr. Monica

​ Dr. Monica Rysavy Systematic You ​Founder & CEO ☎️ (302) 599-0030 📬 monica@systematicyou.com 📍 Wilmington, Delaware